Md. Abu Hanif Siam | Software Project Manager

01. The Challenge

6sense had no online presence — no company website, no digital portfolio, and no structured way to showcase expertise to prospective clients in the US and European markets.

Without a professional digital footprint, the sales team had no collateral for outbound campaigns, inbound leads were nonexistent, and the company was losing competitive bids to firms with stronger brand visibility. The goal was to build a high-impact website from scratch that could serve as both a marketing engine and a credibility anchor for enterprise client acquisition.

02. Project Management Strategy

I owned the end-to-end delivery of the website, from discovery to launch:

1. Stakeholder Discovery & Content Strategy: Conducted workshops with leadership to define the brand narrative, target audience personas (US & Europe), and key service differentiators to shape the site's messaging architecture.

2. Information Architecture & UX: Collaborated with the UI/UX designer to map user journeys optimized for lead conversion — structuring service pages, case studies, and CTAs for maximum engagement.

3. Agile Build Management: Ran two-week sprints with the dev team (React/Next.js frontend, headless CMS backend), maintaining a prioritized backlog and weekly stakeholder demos to ensure alignment.

4. SEO & Launch Optimization: Partnered with the SEO specialist to implement technical SEO (schema markup, Core Web Vitals, sitemap), keyword-targeted content, and analytics instrumentation before go-live.

03. Business Impact & Results

The website launched on schedule and immediately began driving business development:

- Brand Presence Established: Launched a professional, SEO-optimized website — giving 6sense its first-ever digital storefront in the US and European markets.

- Inbound Lead Generation: Generated qualified inbound inquiries within the first 6 weeks of launch, directly attributed to organic search traffic.

- SEO Performance: Achieved first-page Google rankings for 5+ target service keywords within 3 months of launch.

- Sales Enablement: Armed the sales team with a shareable portfolio of case studies and service pages, reducing pitch preparation time by 50%.

- Zero-Dev Handover: Delivered a fully CMS-managed site, enabling the marketing team to publish content independently without developer involvement.

- Page Performance: Achieved 90+ Lighthouse scores across Performance, Accessibility, and SEO on all core pages.

04. Product Showcase

https://case-6sense.live/page-1

https://case-6sense.live/page-2

https://case-6sense.live/page-3

https://case-6sense.live/page-4